It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.
2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.
Emphasis on the content
We’ve spent years adding things to our websites such as sidebars, headers, banner ads, sidebar ads, calls to action, comments, popups, social media buttons, signup boxes, etc. All of these things have ended up cluttering our websites and taking up more and more real estate, taking the attention away from the entire point of a web page: the content.
In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content — will be prevalent
2. Duotone gradient imagery
In the pursuit of staying more on brand, more brands are using duotone imagery and graphics for their websites. Even TNW has got the duotone down right, and it isn’t even 2017 yet.
Not strictly duotones, but some designs are even experimenting with two or three colors and using the duotone effect. Think Instagram. While flat design helped us get rid of (most) gradients, using duotone imagery that combines a couple of colors together has proven to be a nice update to the old and tired gradients and solid
3. Increased use of animations and GIFs
Animations are starting to be used more heavily on websites as they are often a great way to show how something works, how to do something, or otherwise reveal meaningful content. GIFs have been used for this purpose, but now we are seeng GIFs becoming more sophisticated and animations using SVG and CSS to achieve some pretty unique design elements.
I anticipate in 2017 the use of animations will become more prevalent, as more content types are shared and animation helps communicate things easier and quicker than text and video can. Plus, when done right, can often be even more lightweight than several images or even a video.
2017 is sure to see some great websites, and these design trends will most definitely be seen on some of the best website designs yet to come.
From hand drawn elements to duotone images, imaginative headings to more focused content layouts, to microinteractions to animations, these design trends will dominate web design in 2017.